Botella de horchata con logo

Planelles Donat Anniversary

This was a commission I developed for Planelles Donat, a renowned Barcelona-based brand known for its turrón and ice cream. As one of the city’s oldest and most iconic delicatessen names, they asked me to design a logo to celebrate their 95th anniversary—a major milestone that further cements their legacy.

My approach was quite personal: I chose to reinterpret the illustration that has adorned their napkins since the very beginning. A simple yet iconic drawing, which I aimed to modernize while staying true to its essence. The result is fresh and friendly, creating a playful contrast with the brand’s formal and time-honored personality.